Saturday, May 28, 2011

Healthy Food Marketing

Marketing of healthy food can take a variety of forms. These include: supermarkets and groceries; restaurants with healthy food choices; mobile vending; corner or convenience stores that carry produce and other healthy food; and farmers markets, farm stands and produce stores where producers of fresh food sell directly to consumers.

Community Supported Agriculture is a direct form of marketing, whereby individual farms sell shares of their products to individuals, and distribute products either to designated drop-off sites or to customers’ homes. Healthy food retail outlets not only bring important health benefits to the community, but they can contribute to the economic vitality of the surrounding neighborhoods by bringing jobs to the area, raising the value of surrounding property and attracting additional businesses to the neighborhood.

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